Cradle Earth

Why we don’t use every social platform..

Sun, 10 Jul 2022 14:55:26 GMT

Why we don’t use every social platform...

The face of business has drastically changed over the last 30 years. Even every month now, it could be argued that currents in the marketing world can have colossal shifts. It might be easy to think that todays world of marketing, with so much of it online, in emails, on the cloud, has no environmental footprint compared to the history of faxes, letters, and catalogues.

In many ways, it could be argued that todays use of social platforms for businesses is far greener than reams of paper, which arguably also took a lot of electricity and resources to be printed and distributed. However, as we are all becoming more collectively aware of, it is of course not as simple as it seems. Generally the rule is, whatever is using a higher amount of data, will therefore create more of an environmental impact. For instance a one picture post with a caption will take up less data than a reel. The amount of people interacting and downloading with the content will also add to the environmental impact technically created by an account. The Internet is responsible for around 3.7% of global greenhouse gas emissions, a similar percentage that is produced by the global airline industry.

This is why we wanted to help make a difference, as we knew our passion can also have bad implications for the world we love. To offset our digital footprint, we have created our website to use as little data as possible, with no large media files that would use a large amount of data. We use renewable and world-class efficiency hosted servers that ensure the best possible environmental impact for our data hosting, the same that we put our clients onto. Whilst we wanted to ensure our own business could have the largest possible reach for current and potential clients, we didn't want to compromise on our values for the sake of a Facebook account. Maybe we will miss out on a few clients from operating this way, but what we stand for is more important.

Whilst social platforms are actually likely more green than the different marketing channels we used years before, we are big on minimalism here at Cradle Earth, and we don’t believe in using things for the sake of it. Wherever we can cut down on resources and power, we will. We narrowed down which socials were most important to us. As a marketing agency that isn’t mainly aimed at Gen Z, we knew Instagram was likely our most important bet. Then with the nature of our business conduction, we decided LinkedIn was absolutely necessary too. Our aim will be to continue to ensure our principles are upheld whilst using these platforms, avoiding unnecessary or superfluous posting. Not only that, but we have strong beliefs that the powers possible from social media, the change and communication available through these platforms, can often outweigh the negative impact that their use can have. We want to use our platforms not only as clear demonstrations of our business’s skills, but also to help add to the conversation (with cited and well resourced material) surrounding the planet.

A lot of the power with environmental issues lies with the masses; with a huge company such as a social media platform, if many people make it clear they want that company to be more eco-aware and friendly, if there is a good amount of pressure then that does tend to lead to the company acting faster in becoming more sincerely green. This is another reason why we decided to restrict how many platforms we use. Maybe it will only make a small difference when it comes to the amount of energy we do use, but sometimes, its more about the message …

su-re.co

rebeccaclintonfloyed@gmail.com (Rebecca Clinton-Floyed) — Tue, 02 Nov 2021 18:03:19 GMT

COFFEE TO TACKLE CLIMATE CHANGE

Supporting local farmers and tackling climate change with new techonlogy and education.

Collaboration and partnerships with local organic coffee farmers
Event management
Business development: Creating new global business relationship strategies, local operational management
Created crowdfunder to tackle climate change in Indonesia: biogas clean energy and funding climate agricultural schools for local farmers.
Development of contracts, campaign, online content, social media, operational calculations.
Support marketing strategies: develop an online shop, participating in sustainable packaging innovations and producing brand content.
Teach students in Montessori international school: importance of sustainability in business, created a sustainable coffee shop with adolescents.
Manage the relationships with global and local business partners (sponsors, farmers, producers, roasters and retailers).
Community management.

RAW Foundation

rebeccaclintonfloyed@gmail.com (Rebecca Clinton-Floyed) — Tue, 02 Nov 2021 18:03:17 GMT

RAW Foundation Exhibition

Inspiring Talks, Panel Discussions and a Powerful Photographic Exhibition to showcase solutions, challenge and motivate businesses, politicians and the public to drastically reduce the amount of plastic waste they generate.

GUEST OF HONOUR Jeremy Irons International film star and presenter of the award-winning film Trashed

Chair Julia Hailes MBE Environmentalist and writer

Rethink: Melinda Watson, Raw in Africa Redesign: Alexander Taylor , Adidas X Parley for the Oceans Refuse: Susie Hewson, Natracare Reuse/Refill: Chris Johnson, Kambe Events / Shambala Festival and Natalie Fee, City to Sea Recycle: Hugo Tagholm, Surfers Against Sewage and Edward Kosier, Nextek

WHEN: Wednesday 31 May

WHERE: Royal Geographical Society, 1 Kensington Gore, London SW7 2AR

Glastonbury & Shambala

rebeccaclintonfloyed@gmail.com (Rebecca Clinton-Floyed) — Tue, 02 Nov 2021 18:03:16 GMT

Making waves in the festival scenes

GLASTONBURY & SHAMBALA

For a fourth yea r running, Raw Foundation has teamed up with WaterAid & Glastonbury Festival to produce a reusable, 100% stainless steel water bottle and reduce the amount of single-use plastic used and brought onto the festival site.

If you are a festival-goer interested in a plastic free future (or indeed keen to reduce festival waste) download our Plastic- Free Festival-Goers Guide , sign our petition and get involved ! You will find us dotted around the festival site at a number of water kiosks – just pop in and say hello!

THE STATS…

Over the past two years alone, over 15,000 stainless steel bottles have been bought and used on site at Glastonbury Festival!

If everyone who bought a 750ml bottle used it twice a day instead of buying plastic bottles then we would have avoided 120,000single use, toxic plastic bottles from being thrown into landfill and polluting our environment.

Single use bottles cause an enormous amount of needless waste, especially as the Festival provides free tap water across the site – you can fill your bottle for free at any of their 400 (drinking) water taps.

BECCY'S PROJECT

rebeccaclintonfloyed@gmail.com (Rebecca Clinton-Floyed) — Tue, 02 Nov 2021 18:03:14 GMT

Personal Project

It is hard at first, to switch away from the common necessities you think you need.

I often wonder and doubt myself. Can I really make any sort of change? Can I learn more and help educate others? I want to know everything I can so I can bite back at anyone that questions my abilities and knowledge / way of life. I was trying to explain to people about plastics and the fact i haven’t bought a plastic bottle in a very long time, never use plastic bags, or reuse whatever i can. My parents are very good as well. But my way of living, travelling, what I enjoy, can counter act my arguments to save the world. Someone replied to me and said "well surely the amount you travel is worse than me buying a plastic bottle". I knew that from their perspective, they had a very valid point. I was stumped. I wanted to know the facts about air pollution and the relative effects it has compared to the plastic levels in water, pollution it creates produce, and everything else. But I couldn’t, proving how important education is. I just said, "I want to do my bit, so that’s what I’m doing. Im learning as I go".

Would I have become the person I am today, have seen what i’ve seen, have learned what I’ve learned and now want to save the planet best I can? Everything is relative, and you can do everything better. Every day is a new challenge to change behaviours and learn.

I never think or say I am perfect, do not let others discourage you from the changes you want to make. Love Bx