about us.

we choose how we shape our future for ourselves, our community and our planet.

why cradle earth?

We've traded sentimental value for convenience, substance for status,and somewhere along the way, we forgot that we are part of something so much bigger. A living planet that holds us, nurtures us and asks only that we cherish it in return.

But here's what's also true: we are at a turning point.

Consumers are waking up. Regulation is catching up. The demand for genuine, transparent, responsible business has never been louder and brands that get ahead of that now won't just be doing the right thing, they'll be building something that lasts.

Cradle Earth exists because we love and understand the importance of how this Earth connects us all - every supply chain, every consumer choice, every piece of content that puts a message into the world. That's why we want to give Earth a seat in your meeting room, guiding your strategic thinking and helping transform your brand into something you're genuinely proud of. Not greenwashing, not box-ticking but real change, built from the inside out.

what even is sustainable marketing?

Sustainable marketing is the practice of re-aligning how brands communicate, grow and show up in the world, so that commercial success and positive impact aren't in conflict, but deeply connected.

It means being honest about your footprint, intentional about your influence, and brave enough to challenge the way things have always been done. It's about understanding that every campaign, every piece of content, every brand decision has a psychological, cultural and environmental ripple effect and choosing to make that ripple a positive one.

who we are:

founder | rebecca clinton-floyed

Hi, I'm Beccy, a big lover of this planet and all the beautiful, extraordinary things that inhabit it.

I started Cradle Earth because I believe profit comes in more than one way. Using the Triple Bottom Line: people, planet, profit, and Circular Economy theory as the foundation for everything we do, we help brands build strategies that create real value: commercially, socially and environmentally.

I am a certified yoga teacher, and when I'm not behind the screen, you'll find me outside in nature.

My background spans marketing, operations, charity, project management, events and community - which has given me the tools to think holistically, not just through one lens.

creative director | nina mizrany

Hi I'm Nina, a Bristol-based Graphic Designer with a First-Class Honours in Illustration from the University of the West of England and a background that brings a uniquely creative, hand-crafted perspective to every project, from initial sketch to final production.

With 5+ years working with brands including Nivea, James Wellbeloved and Soulista Beauty, she knows how to build identities that truly resonate.

I joined Cradle Earth because great design should do more than look good - it should mean something. I care deeply about the world we're designing for, and bring that intention to everything I create.